Sometimes, the only way to build the right product is to ship the wrong product first.Nobody besides me could get us out of the trouble, and I was through listening to advice about what we should do from people who did not understand all the pieces. Have principles and outline them as clearly as you can.Don't lean too heavily on advice from people who don't understand all the pieces. When things get bad, you are often the only one that can fix it.The second kind is somebody you can call when things go horribly wrong. The first kind is one you can call when something good happens. You need two kinds of friends in your life.Look for a market of one when raising money.You have achieved excellence as a leader when people will follow you anywhere, if only out of curiosity. Following conventional wisdom and relying on shortcuts can be worse than knowing nothing at all. There are no shortcuts to knowledge, especially knowledge gained from personal experience. Horowitz recaps his experience as CEO of several fast-growing tech companies and provides actionable advice for common problems in hiring, managing, and dealing with all sorts of conflict. The Hard Thing About Hard Things from Ben Horowitz definitely falls into the latter category. There are plenty of books that cover the theme of "how to start a startup" but few that cover the challenges that pop up afterward.
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